Engaging Customers

The Web offers so many ways to engage people, so long as you’re putting the right content in front of the right people. Yet, the sheer diversity and quantity of engagement opportunities is far greater on Websites than anywhere else. Why does this matter for marketers?

Today, marketers must focus not just on reach but on engagement — high-value brand interactions — and of course, actual leads and sales. Think of it this way: there are banner impressions and then there are lasting impressions. Engagement helps brands make lasting impressions with target audiences.

Web marketers, do you have an Engagement plan? Here are 10 good ideas to help you engage customers: http://bit.ly/aZ8pzP

European Commission Joins Investigation of Apple’s Flash Exclusion Policies

European Commission Joins Investigation of Apples Flash Exclusion Policies – Mac Rumors.

The anti-Apple bandwagon grows. Is Apple guilty of being the next company that wants to “own” the Web?

“The New York Post reports that the European Commission has taken an interest in Apple’s long-standing exclusion of Adobe’s Flash from its iOS devices, as well as its ban on Adobe’s Flash-to-iPhone compiler and similar tools designed to allow non-native applications to be recompiled for the iOS platform. The paper was the first to report back in May that U.S. regulators were considering an inquiry into the situation.”

IDS Interactive