Twitter is one of today’s biggest and most important, as well as most talked about, social networks. But how do we use it in business? That one escapes many people who expect social media to provide instant access to customers and an immediate flow of orders. The fact is, Twitter is a town square, or water cooler experience. You go there to talk, listen, share and learn. Social media is where connections are made. The business that derives from those connections takes time, and typically goes to the people who’ve learned how to communicate in the medium. That’s why many are having a hard time figuring out how to actually use Twitter in a way that helps them.
The advice for marketers is simple. Make sure you’re ready for a long Twitter tenure (that is, don’t sign up today and complain about not many followers tomorrow). Participate in specific discussions and with target groups by using hashtags and following lists. Reply back to people who you find interesting and compelling. Twitter is made for talking, but everyone likes to hear something back. Pay very close attention to trending topics and engage the moment you see something at all relevant to your brand.
There’s a lot to learn about using Twitter. There’s also a sense that if you’re not using social media in some capacity you may soon be somewhat left behind. Check out the following article for more information, and then think about what you need to do to ramp up your social strategy.
Read full article: Why @garyst3in Is My New Online Home
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Interesting: according to this CNNMoney report, upwards of 73% of Twitter users have posted less than 10 times! It’s hard to include this site in the social phenomenon when the majority of its 50MM users are not contributing.
But there is tremendous interest in following on Twitter, and speculation is that the site is evolving into more of a news feed than a social platform. Of course, if everyone you’re interested in hearing from is posting on Twitter that’s reason enough to have an account. But does this mean that the site will soon become just another broadcast medium for the media elite?
Full article: http://money.cnn.com/2010/03/10/technology/twitter_users_active/index.htm
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In the current economy, SEO (search engine optimization) and social media (Facebook, Twitter, Linked In and the like) are all the rage. Justifiably so. But for the most part, people are interested for the wrong reasons, ie: many tend to think it’s a free or cheap way to making big money on the Internet. Yes, it’s far cheaper than most traditional marketing methods, but it’s far from free! In fact, a solid commitment of time and financial resources is required for success in these venues, just as it is in any other worthwhile arena.
Still, there are many things that a website owner can do to improve their search rankings — if not become “number one on Google,” as the spam pitches promise. And some of the easiest to implement can also begin providing marked results. That’s the point of this article from ClickZ.com, which shares three simple but effective SEO tips that you can put to use right away.
1: Use Your Key Phrase in Your Title
2: Use the Target Key Phrase in the Body Copy
3: Cross Link Your Pages Using the Target Key Phrases
Sound interesting? Check out the entire article for details, try the techniques and then see how your site does in Google over the next several weeks.
Full article: http://www.clickz.com/3636405
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