”Post-PC Era: a social and technological phenomenon in which computing experiences become ubiquitous, casual, intimate, and physical.”
It’s upon us. But why the big deal. Does anyone really “like” PCs? Yes, they help us do lots of creative, productive things — when they work (or if we know how to get them to do what we want). And computing power keeps getting smaller and smaller, just like it always has. Isn’t it just a matter of time before we can bring an entire system with terabytes of data embedded into a wrist watch? So is going beyond PCs really a surprise?
But of course it’s not as simple as that. With heightened technology comes shifts in the way we do things. And when this happens on a mass scale, business, society and culture all end up having to change as well, and not always without some pain.
“Tablets are breakthrough devices. You can see that in the way that people have adopted them into their daily lives. Their deep functionality and highly attractive form (plus the cool quotient of simply being seen with one) have made tablets a normal element in many backpacks, briefcases, and fancy purses, and with good reason: with the iPad and the many other tablet offerings, we are finally seeing the transition of computing ability away from being a distinct activity (“I’m going to the living room to surf the web”) to simply being a thing we can do whenever, wherever, and whyever we want.”
The Post PC Era means that more people will be connected and have access to in-depth information much more of the time, on smaller and cheaper (and hopefully easier to use) devices. And it will come faster than anyone expects. In fact, it’s upon us.
Read full article: http://bit.ly/riwmRK
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We all know that the success of tablet computers is tied to the content they deliver. In selling tablets, we never hear the typical whizzy specs that are touted for desktop and laptop computers. What we see are people on the go, happily bringing their content with them. The idea is that tablets give us the ability to go anywhere and have all our books, movies, photos, music, magazines and newspapers with us, available in a light-weight, instant-on, easy-to-carry and easy-to-use device. The problem for publishers, however, is to create a user experience that’s as satisfying as the original medium, and that can be difficult when it comes to reading. How should pages turn? How should they be numbered? What about fonts? And is it even possible to “curl up” with an electronic device?
Consumers are beginning to answer these questions, but are publishers responding to their preferences? Or are they, instead, endeavoring to create a “value added” experience that exploits the new technologies with the hope of “wow-ing” consumers into buying? The following article addresses this concern and shows how publishers, in their efforts to “enhance” the reading experience, may be giving consumers far more than they want — which is simply, content. In that vein, a question arises: is it worth delivering textual content in apps, or better to just use the browser?
Developers on the mobile web know how problematic app development is. Separate apps must be created and maintained for each platform, and consumers must first purchase and install the apps. Browsers, on the other hand, provide much more reliable delivery, the content is more easily shared, and a much wider audience can be reached. Presently publishers seem to be favoring apps for the “rich experience” they offer. Are consumers impressed?
Read full article: Publishers Should Be Developing for the Mobile Web Instead of Making Replica Apps
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