Email Marketing Tips

Are you using email in your marketing mix? Email may not be the darling child of today’s marketers, what with Facebook, Twitter, et al getting all the press. But the fact is people still use email everyday, and if they subscribe (that is, opt-in) to receive your messages, email is still a very effective tool to acquire and serve customers. Of course, there are techniques and best practices that can help you get max results, which is where the ClickZ article below comes in. Start shaping up your email efforts and you’ll start getting better results (and then we can start talking about social media again …

Check out “7 Ways to Increase and Retain Newsletter Subscribers” Very useful: http://lnkd.in/iXWbzm

Web Marketing, Free Studies

Here’s a company that offers great, free e-marketing webinars based on their extensive online research. Lots of good information along with a very interesting marketing philosophy will help you keep up-to-date with the ever-shifting world of online marketing strategies. I offer a link and some examples below:

http://www.marketingexperiments.com/web-clinic/index.html

Maximize your Agency ROI: How adding science to the creative process reveals a 26% gain

Clarity Trumps Persuasion: How changing the first seven seconds of user experience drove a 201% gain

Optimize your Email in Three Steps – How one marketer tripled revenue from their house list