Tempted to buy a 3-D telly? Didn’t think so. If the HD “revolution” was a study in hype, the pile of whatever being shoveled upon us re: 3DTV is beyond belief. Who, other than a desperate and dying content delivery industry would try to get anyone to believe that wearing glasses and watching objects fly into your face is desirable, much less necessary. At least HD TV was a big step up in the quality of the viewing experience. 3D is still, and will always be, just a “special effect” (and not always a very good one at that). In fact, when I visited the Panasonic booth at a recent trade show, what did the model on the 3D set do when I looked into the monitor? She picked up a glass and reached towards the camera. Like wow. The glass looked like it was really coming towards me … I “marveled” for 10 seconds, then moved on and spent a half hour talking to a rep about the AF-100, micro four-thirds camera. Now there’s something to write home about (in another post some day). The moral: 3D TV is just a carnival sideshow act. There are better things to spend money on. Like the Apple TV.
Despite what television manufacturers want to believe … the Next Big Thing in TV is where the content comes from, not how it is displayed.
Wouldn’t it be nice to access music and video content on any device at any time? That’s the promise of streaming. Subscribe to your favorite shows. Rent movies. Access a music library online. Streaming frees us from managing bits, storing plastic and converting formats. Apple’s proven that coupling good content with cool technology and a sound business model equals mass appeal. It will be interesting to see if the new Apple TV fulfills streaming’s promise — and cracks the mass market for digital content. (No glasses required.)
Update: 22-Oct. Panasonic announced specs and availably this week for the new AF-100 camera. It sounds like a dream come true for video shooters, except for one big thing: the micro four-thirds sensor has a crop factor of 2X. This means that your 50mm normal lens becomes in effect a 100mm telephoto. For many this may be a deal breaker. I’m looking forward to the reviews as people start using this camera en masse after its late Dec. release. However, I lament in the meantime …
The Web offers so many ways to engage people, so long as you’re putting the right content in front of the right people. Yet, the sheer diversity and quantity of engagement opportunities is far greater on Websites than anywhere else. Why does this matter for marketers?
Today, marketers must focus not just on reach but on engagement — high-value brand interactions — and of course, actual leads and sales. Think of it this way: there are banner impressions and then there are lasting impressions. Engagement helps brands make lasting impressions with target audiences.
Web marketers, do you have an Engagement plan? Here are 10 good ideas to help you engage customers:
Experience guru Mark Hurst of GoodExperience.com puts it best:
“True innovation tends to be like this: created for the love of it, for the good of the user, and with technology operating solely as a tool .”
Here’s a good article about why touchscreens are important. These interfaces have become mainstream with the success of the iPhone and iPad. Very shortly we’re going to see them graduate from tablet devices to laptop and desktop computers. This transition reminds me of when computer mice first appeared. We all said, “why bother, we know all the DOS commands.” But mice were a big part of bringing computers to the masses. Touchscreens will begin to bring the masses closer to computers, and thereby extend what we can do with computers. From the article:
… people tend to get frustrated by the limitations of the tools that we need to manipulate the technology and power inside a computer. We want to do away with mice and keyboards and drawing tables and whatever else we need to get our ideas out of our heads and into the machine. We want to be close.
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