Knowing how and where people get information is the best way to know how and where to deliver our messages and services. With that in mind, Kleiner Perkins analyst Mary Meeker’s annual Internet Trends report is a valuable compilation of research and observation that sheds light in these areas to help us keep up with the constantly changing business/tech landscape. This year’s report, delivered at the recent “All Things Digital” conference, highlights several notable trends.
The move to mobile is in full throttle. Laptop and desktop sales will continue to decline as smartphone and tablets become the devices of choice in the ‘Post PC” era. Apple and Samsung claimed a combined 51% market share of global smartphone unit sales in Q4 2012, making them the dominant players in the field.
- Tablets are being adopted even more quickly than smartphones. Measuring the first 12 quarters after launch, iPads have sold 3-times faster than iPhones. Tablet sales also eclipsed sales of desktops and laptops for Q4 2012, and projections are that annual tablet shipments will surpass laptops in 2013, and total PCs in 2015.
- Mobile Internet traffic is now 15% of total global internet traffic.
- Time spent with print and radio continue to trend downward while TV and Internet remain steady. Mobile, on the other hand, continues to trend upward. Interestingly, the money advertisers spend on print is 4-times greater than the time spent there, while money spent on mobile advertising is one-fourth the time spent, pointing to a $20B opportunity as advertisers catch up.
The entire presentation is 117 slides and provides information on topics including media, global browsing, and wearable tech.
View full report: http://dthin.gs/112zZNG
Everyone is talking about the shift to mobile devices. We can expect changes in the way business is done and how people get information as smartphones and tablets continue to proliferate. This article points to three strategic problems that businesses must solve as workforces become more mobile.
Just as the internet fundamentally changed consumer behaviour and the way we do business in the 1990s, the continued rise of mobile is set to be a major disruptive force over the next decade … That is backed up by a recent Gartner survey of 2,000 chief information officers (CIOs) worldwide, with 70% putting mobile top of the list ahead of other trends such as big data, social media and cloud computing as the technology that will disrupt established business models most for the next 10 years.
There are many benefits, mostly economic, that will drive the spread of mobile technology. In our own businesses, it’s a good time to develop strategies to meet our customers and partners when they’re on the go.
Read full article: http://linkd.in/130cV6a
When apps — you know, those little applications that run on smartphones and tables? — first came out a few years ago, a debate arose over which were better, apps or mobile websites, and which consumers would prefer. Developers thought that offering tailored services through a browser was much more desirable, from both cost and usability standpoints, rather than apps, which users had to update constantly, and that developers would have to maintain for several platforms. But consumers, hands down, have chosen apps. There’s something about these little one-trick ponies that are so easy to use that people like.
In this recent report from Flurry, a mobile analytics and advertising platform, it’s clear that apps command the most time spent on mobile devices by a whopping 4-to-1 ratio, and therefore are something consumers want.
Today, the U.S. consumer spends an average of 2 hours and 38 minutes per day on smartphones and tablets. 80% of that time (2 hours and 7 minutes) is spent inside apps and 20% (31 minutes) is spent on the mobile web. Apps (and Facebook) are commanding a meaningful amount of consumers’ time. All mobile browsers combined … control 20% of consumers’ time. Gaming apps remain the largest category of all apps with 32% of time spent. Facebook is second with 18%, and Safari is 3rd with 12% Worth noting is that a lot of people are consuming web content from inside the Facebook app. For example, when a Facebook user clicks on a friend’s link or article, that content is shown inside its web view without launching a native web browser, which keeps the user in the app. So if we consider the proportion of Facebook app usage that is within their web view, we can assert that Facebook has become the most adopted browser in terms of consumer time spent.
The article covers several more interesting points about apps, but the take-away is, it’s time to think about how we can use apps to best server our customers, and explore what other economies can apps provide. People are using them, so offering them will become a differentiator in the burgeoning mobile world.
Read full article: http://bit.ly/14NBN4j
As our society becomes more multi-cultural reaching diverse groups becomes more important. Some recent research sheds light on a very important community — Hispanics — and reveals that their numbers online are growing, they are active in social media, and over 70% speak English or are bi-lingual.
Online Hispanics are digital mavens and leaders on a variety of social networks. The Hispanic demographic itself, though, has many distinctive characteristics, including preferred language and country of origin, and these differences create varied digital participation levels. An October 2012 survey of US Hispanics by the Pew Hispanic Center found that between 2009 and 2012, the percentage of foreign-born and native-born Hispanics who used the web rose by 18 percentage points and 27 percentage points, respectively. This helped drive up overall Hispanic internet use to 78%, from 64% three years ago … Latino social networking penetration among internet users reached 68% last year. Of these social media users, English was the dominant language for 34% of users, while Spanish was the dominant language for a quarter of users. Another 40% considered themselves bilingual.
Read full article: http://bit.ly/15JJcxi